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ARTECHOUSE Goes Blue in Honor of COVID-19 Workers




This weekend, ARTECHOUSE is encouraging people across the country to #LightItBlue as we salute healthcare and essential workers on the front line of this crisis.


The campaign began on Thursday, April 9, at 8 p.m. when multiple cities around the country lit their buildings and landmarks blue — including the ARTECHOUSE Miami and DC locations. This has been an opportunity for the county to send a massive “THANK YOU!” to all of the healthcare professionals and first responders who are risking their own health to help people during the COVID-19 pandemic.


In order to #MakeItBlue during the next few days, we’ll be highlighting our show dedicated to the color blue, Submerge. This show, which debuted in our New York City location in February 2020, was a partnership with Pantone, whose Color of the Year 2020 was Classic Blue.


During these uncertain times, the color blue brings a sense of peace and tranquility to the human spirit, offering refuge. This color blue evokes that of the infinite evening sky at dusk, and also encourages us to look beyond the obvious to expand our thinking. Blue can challenge us to think more deeply, increase our perspective, open the flow of communication, and connect to each other. The installation Submerge sought to do the same, by providing an artistic environment for centering thoughts, aiding concentration and fostering resilience. In a time of global instability, Classic Blue conveys qualities of reassurance.


So how can you #MakeItBlue this weekend? Head to social media and post your favorite photo of Submerge or an image featuring the color blue, hashtag it with #LightItBlue and #MakeItBlue, and encourage your friends and family to do the same! We want to continue with this appreciation and see it grow to every household. If you know someone who is risking their life in the healthcare industry, send them thanks or tag them in your post, to show them that their hard work is appreciated.

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