EXPLORATION OF

PANTONE COLOR

OF THE YEAR 2023

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An ARTECHOUSE Studio Original

About the Exhibit

MAGENTAVERSE

ARTECHOUSE and Pantone invite you to step into MAGENTAVERSE and explore the boundless sights, sounds, feelings and inspirations of the Pantone Color of the Year 2023, Viva Magenta.

This immersive experience lets you explore the virtual within the physical realm to examine the connections between nature and technology. Submerging us into an unexpected and exciting color universe, it offers an opportunity to reconnect to the earth and immerse ourselves in our creative energies, galvanizing our spirit and enhancing our well-being.

Embark on an artistic exploration and feel the power of the hue as you traverse multiple immersive rooms with textures and interactions that showcase Viva Magenta in all of its forms.

 

 

The exhibit will also feature content and explorations of space and technology from Pantone partners NASA and Motorola.

This is the fourth consecutive year ARTECHOUSE and Pantone are collaborating to reveal the Pantone Color of the Year, but the very first time a dedicated exhibit will be open to the public.

The exhibit is part of Submerge by ARTECHOUSE series, a new experiential concept of immersive storytelling, submerging audiences into the stories of people, places, brands and organizations that exist at the intersection of art, science and technology.

About the artist

ARTECHOUSE Studio Original

Powered by passion, ARTECHOUSE Studio is an interdisciplinary collaborative culture working at the forefront of art and technology to develop, produce and present world-class technology-driven exhibitions and the most advanced presentation platforms that ignite the imagination.

About the artist

Pantone

Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.

More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced color science and technology from our sister company, X-Rite, to achieve color consistency across various materials and finishes for graphics, fashion, digital and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. 

Artechouse Miami

ARTECHOUSE is the nation’s first innovative art organization dedicated to the intersection of art, science and technology. As a pioneer in the field of experiential art, it creates, produces and presents innovative technology driven exhibitions, expanding the possibilities of art and how we experience it. From immersive art spaces to an extended reality (XR) mobile app, ARTECHOUSE is where curiosity-seekers of all ages go to experience creative innovation without limits. Founded in 2015, ARTECHOUSE has become the premier destination, both online and offline, for genre-pushing, technology-driven art.

Since debuting in December 2018, ARTECHOUSE Miami continues to challenge the traditional museum model and has become one of the best things to do in Miami. Taking over 736 Collins Avenue, ARTECHOUSE Miami is centrally located in the city’s arts epicenter of South Beach.

More Visitor Info

"Seeing and interacting with these exhibits made us feel like kids; learning and exploring and laughing with wonder."

Erin M.

"Truly an experience that changes your perception of what art can be. It transcends the typical idea of a medium and puts you into each piece and lets you become part of it."

Dag Y.

"Amazing installation, fun for families and a great interactive exhibit for young and old."

Sherry T.

"Amazing! Must see. Artechouse is the most fun I’ve had in a long time. The perfect fusion between technology and art."

Ayanah G.
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