EXPLORATION OF
PANTONE COLOR
OF THE YEAR 2023
IN NEW YORK CITY

An ARTECHOUSE Studio Original

Now – May 29

MAGENTAVERSE NYC

ONE ROOM, INFINITE POSSIBILITIES

ARTECHOUSE and Pantone invite you to step into MAGENTAVERSE and explore the boundless sights, sounds, feelings and inspirations of the Pantone Color of the Year 2023, Viva Magenta.

Step into a gorgeous cinematic journey through a euphoric color universe; an opportunity to explore installations that are inspired by the earth under your feet all the way to the depths of space, submerge yourself in creative energies, galvanize your spirit, and enhance your well-being.

The exhibit will also feature content and explorations of space and technology from NASA, and is a new and different experience than the MAGENTAVERSE at ARTECHOUSE Miami.

This is the fourth consecutive year ARTECHOUSE and Pantone are collaborating to reveal the Pantone Color of the Year, but the very first time a dedicated exhibit will be open to the public.

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About the artist

ARTECHOUSE Studio Original

ARTECHOUSE Studio is an interdisciplinary team of designers, architects, producers, and storytellers, working together to turn ideas and concepts into cutting-edge, technology-driven experiences.

About the artist

Pantone

Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.

More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced color science and technology from our sister company, X-Rite, to achieve color consistency across various materials and finishes for graphics, fashion, digital and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.

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Artechouse NYC

ARTECHOUSE is the nation’s first innovative art organization dedicated to the intersection of art, science and technology. As a pioneer in the field of experiential art, it creates, produces and presents innovative technology driven exhibitions, expanding the possibilities of art and how we experience it. From immersive art spaces to an extended reality (XR) mobile app, ARTECHOUSE is where curiosity-seekers of all ages go to experience creative innovation without limits. Founded in 2015, ARTECHOUSE has become the premier destination, both online and offline, for genre-pushing, technology-driven art.

Utilizing the largest seamless megapixel count projections of any cultural institution and integrating Hyperreal Sound technology, ARTECHOUSE NYC offers visitors and artists alike the most technologically advanced art platform in the world. Taking over a 100-year-old boiler room space beneath the iconic Chelsea Market, ARTECHOUSE NYC is one of the most unique art destinations and things to do in New York City.

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"Without a doubt, one of the coolest places I’ve been this year."
Lorin F.

"To simply put it we were blown away, it’s a very different experience that combines art and technology and it is just so beautiful…you feel like you are stepping into the future. I definitely recommend visiting."
Julia V.

"Mesmerizing! My whole family including a 3- and 5-year-old remained fully captivated for over an hour."
Florence C.

"This place is way more than pictures and video can illustrate."
Kelsi M.

"I was blown away by the experience of live art that surrounded me from every corner, wall and even the floor! The projections were incredible, mind-blowing, dazzling even."
Anna B.

"It’s an escape from reality and into a world of dreams."
Diana F.

Admission & Hours

MONDAY – FRIDAY : 12PM – 10PM

SATURDAY & SUNDAY : 10AM – 10PM

Last session begins at 9pm

Sessions are every 30 minutes and last for 60 minutes. Please arrive on time.

XR BAR HOURS:
Monday – Friday: 3pm – 9:30pm
Saturday & Sunday: 12pm – 9:30pm

The XR Bar, an extended reality bar powered by the ARTECHOUSE XR App, has reopened in NYC.

More Visitor Info

Tickets

ADMISSION: Starting at $25

Children (4-15): Starting at $17
Children (under 4): Free
Students & Seniors (65+): Starting at $20
Military & First Responders: Starting at $20
Weekday Family Pack: $75
(2 adults, 2 children)

Anytime Tickets: Starting at $30 (Select a day, come anytime)

Live in New York or New Jersey? Save $5 off Admission Tickets Monday-Friday (Proof of Residency Required)

Groups of 10 or more save! Click here for more information.

Buy Tickets

*Pricing does not include tax & fees. All ticket sales are final. No refunds, exchanges or transfers. Those purchasing special pricing tickets will require proof of age or status.

EXPLORATION OF PANTONE COLOR OF THE YEAR 2023IN NEW YORK CITY