EXPLORATION OF

PANTONE COLOR

OF THE YEAR 2023

IN NEW YORK CITY

An ARTECHOUSE Studio Original
About the Exhibit

MAGENTAVERSE NYC

ARTECHOUSE and Pantone invite you to step into MAGENTAVERSE and explore the boundless sights, sounds, feelings and inspirations of the Pantone Color of the Year 2023, Viva Magenta.

Step into a gorgeous cinematic journey through a euphoric color universe; an opportunity to explore installations that are inspired by the earth under your feet all the way to the depths of space, submerge yourself in creative energies, galvanize your spirit, and enhance your well-being.

The exhibit also features explorations of space and technology from NASA, and is a new and different experience than the MAGENTAVERSE at ARTECHOUSE Miami. 

This is the fourth consecutive year ARTECHOUSE and Pantone are collaborating to reveal the Pantone Color of the Year, but the very first time a dedicated exhibit will be open to the public.

About the artist

ARTECHOUSE Studio Original

ARTECHOUSE Studio is an interdisciplinary team of designers, architects, producers, and storytellers, working together to turn ideas and concepts into cutting-edge, technology-driven experiences.

About the artist

Pantone

Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.

More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced color science and technology from our sister company, X-Rite, to achieve color consistency across various materials and finishes for graphics, fashion, digital and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. 

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