EXPLORATION OF

PANTONE COLOR

OF THE YEAR 2023

Buy Tickets

An ARTECHOUSE Studio Original

Now – May 29

MAGENTAVERSE

ARTECHOUSE and Pantone invite you to step into MAGENTAVERSE and explore the boundless sights, sounds, feelings and inspirations of the Pantone Color of the Year 2023, Viva Magenta.

Step into a gorgeous cinematic journey through a euphoric color universe; an opportunity to explore installations that are inspired by the earth under your feet all the way to the depths of space, submerge yourself in creative energies, galvanize your spirit, and enhance your well-being.

The exhibit will also feature content and explorations of space and technology from NASA, and is a new and different experience than the MAGENTAVERSE at ARTECHOUSE Miami. 

This is the fourth consecutive year ARTECHOUSE and Pantone are collaborating to reveal the Pantone Color of the Year, but the very first time a dedicated exhibit will be open to the public.

About the artist

ARTECHOUSE Studio Original

ARTECHOUSE Studio is an interdisciplinary team of designers, architects, producers, and storytellers, working together to turn ideas and concepts into cutting-edge, technology-driven experiences.

About the artist

Pantone

Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.

More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced color science and technology from our sister company, X-Rite, to achieve color consistency across various materials and finishes for graphics, fashion, digital and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. 

Artechouse NYC

ARTECHOUSE is the nation’s first innovative art organization dedicated to the intersection of art, science and technology. As a pioneer in the field of experiential art, it creates, produces and presents innovative technology driven exhibitions, expanding the possibilities of art and how we experience it. From immersive art spaces to an extended reality (XR) mobile app, ARTECHOUSE is where curiosity-seekers of all ages go to experience creative innovation without limits. Founded in 2015, ARTECHOUSE has become the premier destination, both online and offline, for genre-pushing, technology-driven art.

Utilizing the largest seamless megapixel count projections of any cultural institution and integrating Hyperreal Sound technology, ARTECHOUSE NYC offers visitors and artists alike the most technologically advanced art platform in the world. Taking over a 100-year-old boiler room space beneath the iconic Chelsea Market, ARTECHOUSE NYC is one of the most unique art destinations and things to do in New York City.

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"Amazing! Must see. Artechouse is the most fun I’ve had in a long time. The perfect fusion between technology and art."

Ayanah G.

"Truly an experience that changes your perception of what art can be. It transcends the typical idea of a medium and puts you into each piece and lets you become part of it."

Dag Y.

"Amazing installation, fun for families and a great interactive exhibit for young and old."

Sherry T.

"Looking for a cool and modern art exhibit? This is the place to be!"

Daniel C.

"Artechouse is pretty much my favorite place in the DMV area. Just being immersed in such technological genius and is an incredibly amazing experience."

Rhainie F.

"This is a one-of-a-kind, experiential destination filled with discovery, wonder, and sensory activation. This magical space brings art and technology together, where a curious adult can feel like they’ve stumbled upon a Willy Wonka-esque curation of art that will make you feel like a kid again."

Tara L.

"Such a cool place to come to if you are interested in art and the new digital age of technology. The interactive exhibits are incredible."

Armani Y.

"I was blown away by the experience of live art that surrounded me from every corner, wall and even the floor! The projections were incredible, mind-blowing, dazzling even."

Anna B.

"Mesmerizing! My whole family including a 3- and 5-year-old remained fully captivated for over an hour."

Florence C.

"Seeing and interacting with these exhibits made us feel like kids; learning and exploring and laughing with wonder."

Erin M.

"This place is way more than pictures and video can illustrate."

Kelsi M.

"It’s an escape from reality and into a world of dreams."

Diana F.

"To simply put it we were blown away, it’s a very different experience that combines art and technology and it is just so beautiful…you feel like you are stepping into the future. I definitely recommend visiting."

Julia V.

"Without a doubt, one of the coolest places I’ve been this year."

Lorin F.

"Highly highly recommend ARTECHOUSE in DC. Incredible exhibit combining art and technology. Very safe and very distanced with timed tickets."

Jessica G.
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