ARTECHOUSE and Pantone invite you to step into MAGENTAVERSE and explore the boundless sights, sounds, feelings and inspirations of the Pantone Color of the Year 2023, Viva Magenta.
This immersive experience lets you explore the virtual within the physical realm to examine the connections between nature and technology. Submerging us into an unexpected and exciting color universe, it offers an opportunity to reconnect to the earth and immerse ourselves in our creative energies, galvanizing our spirit and enhancing our well-being.
Embark on an artistic exploration and feel the power of the hue as you traverse multiple immersive rooms with textures and interactions that showcase Viva Magenta in all of its forms.
The exhibit will also feature content and explorations of space and technology from Pantone partners NASA and Motorola.
This is the fourth consecutive year ARTECHOUSE and Pantone are collaborating to reveal the Pantone Color of the Year, but the very first time a dedicated exhibit will be open to the public.
The exhibit is part of Submerge by ARTECHOUSE series, a new experiential concept of immersive storytelling, submerging audiences into the stories of people, places, brands and organizations that exist at the intersection of art, science and technology.
