Imaginary World of The Nutcracker

This 21st century reimagining of the iconic ballet transported visitors into an immersive world of toy soldiers, nutcrackers and magical secrets. Filled with details and constant movement, the installation shifted and performed as visitors walk around, leaving no moment unfilled. 

This holiday themed installation utilized a mix of exciting augmented reality, projection and interactive technologies, powered by Russian-based group Sila Sveta, US-based group NOIRFLUX and ARTECHOUSE’s Creative Team. Themed graphics and playful interactions offered a completely new way to explore this well-known story. Whether transforming into the Mouse King, playing with snowflakes or sitting down to a digital dessert feast, visitors of all ages were invited to immerse into the joy of the holiday season.

About the artist

ARTECHOUSE Original

Powered by passion, the ARTECHOUSE Creative Team works at the forefront of art and technology to develop, produce and present genre-pushing, immersive experiences.

In collaboration with Sila Sveta and NOIRFLUX.

Sila Sveta, working mainly out of their Moscow, Russia location, was responsible for the 270-degree visual and interactive elements in the Main Gallery. Their work in digital, immersive experiences is shown internationally, including at the Met Gala, and has received critical acclaim and numerous awards. Founded by Alexander Us and Alexey Rozov, Sila Sveta’s goal is “to bring magic into the world.”

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