AR Drinks To-Go are here with a Classic Blue inspired twist!
Visitors and passersby can experience our Pantone 19-4052 Classic Blue inspired installations through taste and augmented reality!
What started as a re-opening program over the summer at ARTECHOUSE DC quickly transformed into a cornerstone moment and has now expanded to ARTECHOUSE NYC – partnering with local bars and restaurants to extend the sensory experience of our installations to include taste and augmented reality.
With the opening of our new surreal, immersive installation series Submerge by ARTECHOUSE, we have also launched our AR Drinks To-Go program with a variety of flavors from local bars and restaurants.
Like our installations, all drinks are inspired by Pantone Color of the Year 2020 Classic Blue and its dependable, calming and inspirational qualities. Each beverage will be paired with an original AR activation developed by our in-house creative team, which you can experience with the ARTECHOUSE extended reality (XR) mobile app.
Enjoy specially themed AR Drinks in to-go pouches every weekend, Friday - Sunday, through January 3rd, 2021 while supplies last.
We hope to see you soon for an immersive, interactive and multi-sensory experience of Classic Blue!
Isleño by Colada Shop - White Rum, Blue Curacao, Lime Juice, Orange and Pineapple Juice, Blueberry Infused Agave Syrup
Blueberry Bees Knees by Little Coco’s - Dry Gin, Blueberry, Lemon, Honey
Serenity in Haze by Seven Reasons - Santa Teresa 1796, Guava Cinnamon Syrup, Lime Juice, Pre Dilution
Kulli by Colada Shop - Purple Corn, Panela, Apple, Lime Juice, Cinnamon, Clove
Seeds of Tranquility by Little Coco’s - Pomegranate Juice, Lemon Peel, Honey, Lemon Juice
Crystalline Oasis by Seven Reasons - Blue Spirulina, Mint Syrup, Lemon Juice, Ginger, Honey, Dew Melon Juice
Uncharted Territory by Brass Monkey - Spiced Blackberry Cordial (blackberries, cloves, sage, and sugar), Lemon Juice, Water and Edible Glitter
Reality Check by The Chester at Gansevoort Meatpacking - Organic Açai Puree, Muddled Blueberries, Mint Leaf Sprigs, Lemon Juice, Vanilla-infused Simple Syrup and French Organic Coconut Purée
Reemerge by Helen’s - Pomegranate, Orgeat, Orange Juice, Blue Curaçao Syrup and Bitters
***Alcoholic versions of "Reality Check" and "Reemerge" will be available at The Chester and Helen's respectively.
As a small local business, we understand the importance of community and collaboration, and we're excited to spotlight the creative global flavors of D.C. and NYC's food and beverage community through this AR To-Go program.
“Each of them brought their unique point of view and voice to this, and we truly feel it amplifies the experience” - said Tati Pashtukova, co-founder of ARTECHOUSE. "Having our small business community feel supported was a priority for this collaboration.”
Crystalline at ARTECHOUE DC
On view now at ARTECHOUSE DC is Crystalline, an immersive and interactive installation inspired by Classic Blue's grounding properties and connection with earthly elements like crystals. The experience takes guests on a journey that is both adventurous and contemplative— an exploration through an illusory, blue-hued castle.
On view now at ARTECHOUSE NYC is Celestial, a multimedia experience inspired by Classic Blue's inspirational qualities that takes visitors on a journey beyond the skies. to push the limits of their imagination and open up a new realm of possibilities. This technology-powered, multi-sensory installation transcends space and time— pushing the limits of our imagination and opening up a new realm of possibilities.
Celestial at ARTECHOUSE NYC
Both installations offer us the opportunity to find balance, a feeling that often seems out of reach during these turbulent times. Surreal yet familiar, these installations offer guests a refuge from the everyday and we hope our AR Drinks will similarly soothe your senses
The Technology – The ARTECHOUSE XR App
Our AR to-Go Drinks allow you to take the interactive and innovative experiences of Crystalline and Celestial beyond our art space and into the world.
Simply download the ARTECHOUSE extended reality (XR) mobile app, hover your camera over your drink’s AR activation marker and engage with the relaxing power of Classic Blue as it comes alive before your eyes.
Visit Us to Escape the Everyday!
Our AR Drinks To-Go are available Friday - Sunday through the duration of Crystalline and Celestial on January 3rd, 2021. All drinks will be available on a first-come, first-served basis. For hours of operation and tickets, please visit www.artechouse.com.
We hope to see you and your mask soon!