artechouse nyc opens in chelsea market press release

Download Press Release – ARTECHOUSE NYC Opening In August – NYC

ARTECHOUSE TO DEBUT IN NEW YORK AT CHELSEA MARKET  DIGITAL ART SPACE WILL OPEN NEW LOCATION AUGUST 2019  Digital art presenter ARTECHOUSE will debut a new location in Chelsea Market’s historic  Boiler Room; an exhibition by acclaimed artist Refik Anadol will inaugurate the space  Rendering of Machine Hallucination by Refik Anadol. Image courtesy of the artist and ARTECHOUSE. 

NEW YORK, NY (April 23, 2019) – ARTECHOUSE, the leading digital art presenter in the  United States, is pleased to announce its first location in New York City, opening in August 2019  with Machine Hallucination, a groundbreaking and immersive digital art exhibition by Los  Angeles-based, Turkish artist Refik Anadol. The new space will be situated in Chelsea Market’s  historic boiler room, a 6,000-square-foot space beneath the Market’s main concourse that will  be transformed into a destination for cutting-edge and experiential exhibitions.  

“Bringing ARTECHOUSE to New York was a clear next step for our mission,” said Founder and  Art Director Sandro Kereselidze. “Utilizing Chelsea Market’s hub within the storied art-centric  neighborhood of Chelsea, we’re looking to bring a new kind of art experience to New York. Refik  Anadol’s boundary-pushing concepts are in line with ARTECHOUSE’s commitment to expand  what is possible in an art exhibition and experience environment.”  

Machine Hallucination, Anadol’s first large-scale solo exhibition in New York and the artist’s first  exhibition in New York utilizing artificial intelligence, is a synesthetic reality experiment deploying  machine learning algorithms on a dataset of more than three million images—representing a  wide-ranging selection of architectural styles and movements—to reveal the hidden connections 

between these moments in architectural history. As the machine generates a data universe of  architectural hallucinations in 512 dimensions, it begins to explore the ways in which knowledge  can be experienced spatially.  

Machine Hallucination challenges the conventional definition of “space” as the boundless three dimensional extent in which objects and events possess a position and direction relative to each  other, exploring the space in the mind of a machine, limitless in its dimensions and the  information it holds.  

“I feel privileged to be chosen as the inaugural artist for ARTECHOUSE’s newest space,” Anadol  said. “I’m especially proud to be the first to reimagine this historic building, which is more than  100 years old. By employing machine intelligence to help narrate the hybrid relationship  between architecture and our perception of time and space, Machine Hallucination offers the  audience a glimpse into the future of architecture itself.”  

From the raw brick walls to the refurbished terracotta ceiling, the century-old Chelsea Market  Boiler Room will maintain some of its striking architectural features, connecting its storied past  to a new, creative use.  

“We are excited to introduce this first generation space for such an engaging, dynamic concept,”  said Michael Phillips, President of Jamestown. “Rooted in art and technology, Artechouse is a  welcome addition to the integrated culture of Chelsea Market and the local community.” 

Over the past 2 years, ARTECHOUSE has worked to reinvent the traditional art-viewing  experience, producing and commissioning numerous technology-based art exhibitions in  Washington D.C., Albuquerque, NM and most recently in Miami, FL, attracting more than  

350,000 visitors to-date. Together, these exhibitions have marked a substantial contribution to  the understanding of new media art, allowing for an international range of artists, including  Adrien M and Claire B, NONOTAK, Marpi, and fuse*, to use ARTECHOUSE as an opportunity to  re-envision and expand their work.  


Refik Anadol (b. 1985, Istanbul, Turkey) is a media artist, director, and pioneer in the aesthetics  of machine intelligence. His body of work locates creativity at the intersection of humans and  machines. In taking the data that flows around us as his primary material and the neural network  of a computerized mind as his collaborator, Anadol paints with a thinking brush, offering us  radical visualizations of our digitized memories and expanding the possibilities of architecture,  narrative, and the body in motion. Anadol’s site-specific parametric data sculptures, live audio/ visual performances, and immersive installations take many forms, while offering a dramatic  rethinking of the physical world, our relationship to time and space, and the creative potential of machines.  


A cutting-edge destination for immersive art exhibitions at the crossroads of art, science and  technology, ARTECHOUSE brings a 21st century approach to art. Dedicated to showcasing  works by groundbreaking artists who work with new technology and new forms of creative  expression, ARTECHOUSE presents large-scale installations that inspire wonder, awe, curiosity  and connection. // @artechouse // #artechouse  


Since it opened its doors to the public in 1996, Chelsea Market has been the insider’s resource  for artisanal goods in Manhattan. Chelsea Market is an authentic destination for culinary  connoisseurs, chefs and local residents. Serving as the bridge between two iconic Manhattan  neighborhoods, Chelsea and the Meatpacking District, Chelsea Market continues its  commitment to the artisanal marketplace and craft manufacturing, and to the community that  surrounds it. For more information, visit