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An ARTECHOUSE Studio Original

About the Exhibit

World of AI·magination

Discover “World of AI·magination“: Where human creativity and artificial imagination unlock every pixel to a portal of unlimited wonder.

World of AI·magination is ARTECHOUSE Studio’s latest venture into the dynamic world of generative AI, resulting in a large-scale experiential digital artwork.

A poetic homage to the ageless power of imagination, the mesmerizing audio-visual story underscores the idea that no matter our age or position, a part of us remains in perpetual wonder, always yearning to explore new possibilities.

Masterfully combining generative algorithms with human creativity to create a unique visual experience, it invites us into an expansive universe encapsulated within every pixel, stirring curiosity and fueling imagination. 

World of AI·magination is a testament to the harmonious collaboration between human ingenuity and cutting-edge Machine Learning technologies, including Stable Diffusion and GAN. It not only sparks wonder but also paves the way for the future advancements in the ever-evolving landscape of computer graphics and generative AI.


  • 20-Minute Cinematic Odyssey: Immerse yourself in the World of AI·magination, a 20-minute cinematic experience through six captivating scenes, from boundless and ethereal Submerge to the surreal GAN Mecca, inspired by M.C. Escher and Zaha Hadid; the Library of Magical Portals where colossal books beckon with dreams and algorithms; the ever-morphing Symphony of Illusions; the enigmatic Infinite Maze; and finally culminating in The Dreamer’s Emporium, leaving visitors in awe of the creative possibilities that can arise from the evolving collaboration between human ingenuity and AI.  
  • Interactive Installations: Manipulate and interact with numerous GAN and Machine Learning-generated pieces in installations like Infinite Looking Glass and Diffusive Gaze.
  • XR Bar: Discover a curated offering of cocktails and mocktails inspired by the exhibition and brought to life with digital art through ARTECHOUSE XR mobile app.

In the context of today’s creative industry, World of AI·magination is a timely exploration of the profound impact of AI and machine learning on the artistic process. It challenges conventional notions and invites visitors to engage with AI as a creative collaborator rather than a mere tool or threat. This exhibition stands as a testament to the constructive potential in the nexus of art and technology, enriching our cultural tapestry in the process.

Creating World of AI·magination

Creating the World of AI·magination cinematic piece was a multidisciplinary feat. The project was initiated with a human-led concept design that matured into a visual narrative broken into six scenes. The development pipeline integrated NVIDIA hardware and state-of-the-art generative AI tools, requiring extensive research and development to navigate the limitations of machine learning models.

The Studio’s visual lead took a deep dive into stable diffusion to guide 3D model animation, while the software team optimized various GAN models to produce animated textures. This led to the generation of over a million unique data sets.

Once initially rendered in 5K resolution, the content then had to be scaled up to fit our immense 17.5K resolution Immersion Gallery. The studio innovatively developed custom procedures to create controlled, high-resolution visuals, blending traditional 3D animation techniques with generative AI. The project sets the stage for future advancements as we continue to explore the ever-evolving landscape of computer graphics and generative AI.

About the artist

ARTECHOUSE Studio Original

ARTECHOUSE Studio is an interdisciplinary team of designers, architects, producers, and storytellers working together to turn ideas and concepts into cutting-edge, technology-driven experiences.

ARTECHOUSE Studio has worked on projects with industry leaders such as NASA, the Society for Neuroscience, Pantone Color Institute, Nobel Prize Museum, and others bringing its expertise to realize complex and multifaceted presentations.

Artechouse NYC

ARTECHOUSE is the nation’s first innovative art organization dedicated to the intersection of art, science and technology. As a pioneer in the field of experiential art, it creates, produces and presents innovative technology driven exhibitions, expanding the possibilities of art and how we experience it. From immersive art spaces to an extended reality (XR) mobile app, ARTECHOUSE is where curiosity-seekers of all ages go to experience creative innovation without limits. Founded in 2015, ARTECHOUSE has become the premier destination, both online and offline, for genre-pushing, technology-driven art.

Utilizing the largest seamless megapixel count projections of any cultural institution and integrating Hyperreal Sound technology, ARTECHOUSE NYC offers visitors and artists alike the most technologically advanced art platform in the world. Taking over a 100-year-old boiler room space beneath the iconic Chelsea Market, ARTECHOUSE NYC is one of the most unique art destinations and things to do in New York City.

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Lorin F.

"To simply put it we were blown away, it’s a very different experience that combines art and technology and it is just so beautiful…you feel like you are stepping into the future. I definitely recommend visiting."

Julia V.

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Anna B.

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